Short-term accommodation offering longer-term rewards


Investment property homeowners in key vacationer markets have responded to an enormous hike in demand for short-stay accommodation by turning to tourism over long-term rental leases.

Investment property homeowners in key vacationer markets have responded to an enormous hike in demand for short-stay accommodation by turning to tourism over long-term rental leases. 

Since the onset of the COVID epidemic, short-stay accommodation platforms have benefited from the impression of journey restrictions and lockdowns throughout the nation. 

Darren Karshagen, director ANZ Vacation Rentals, Expedia Group, stated demand for short-term rental on their Stayz reserving platform was up by over 50 per cent within the first six months of 2021 in opposition to pre-pandemic 2019. 

“The reality of a COVID-era is that there is a real pent-up demand for travel and subsequently there’s a prime opportunity for investors to generate revenue from the short-term rental market,” he advised Australian Property Investor Magazine.  

“Holiday rentals serve as a rare bright spot amid the prolonged economic downturn, as families and newly minted digital nomads have sought out socially distanced lodging options.” 

Mr Karshagen stated the largest benefit over conventional long-term leases, together with revenue, was flexibility. 

“Owners are able to decide the weeks or weekends during which they want to rent their property while always keeping control over the schedule,” he stated. 

“Ultimately, the strengths of what holiday rentals have to offer are the possibility to social distance, being convenient drive-to destinations, with potentially a private pool, a lot of open private space, and the ability to host families easily.” 

Shift from populous states 

The pandemic has not solely impacted the amount of individuals searching for short-term non-public accommodation but in addition the locations they’re drawn in the direction of. 

According to statistics from Stayz, locations throughout Queensland, Western Australia and South Australia have turn out to be extra extremely wanted, whereas Sydney and a few New South Wales and Victorian areas have slipped down the checklist. 

Stayz’s high 10 most searched locations (primarily based on September of every yr)

  2021 2020 2019
1 South West, WA South Coast, NSW South Coast, NSW
2 Tropical North Queensland, QLD North Coast, NSW North Coast, NSW
3 North Coast, NSW Central Coast, NSW Tropical North Queensland, QLD
4 South Coast, NSW Tropical North Queensland, QLD Gold Coast, QLD
5 Perth, WA South West, WA South West, WA
6 Gold Coast, QLD Hunter Valley, NSW Sydney, NSW
7 Adelaide, SA Sydney, NSW Central Coast, NSW
8 Central Coast, NSW Gold Coast, QLD Hunter Valley, NSW
9 Mornington Peninsula, VIC Adelaide, SA Mornington Peninsula, VIC
10 Brisbane, QLD Perth, WA South Coast, NSW

Stacy McLean, founding father of Guest Concierge, a Perth-based boutique administration platform for Airbnb properties, stated demand for properties had overcome the absence of worldwide travellers. 

“What may come as a surprise to many is that demand is still at the same levels as pre-COVID,” she stated. 

“Even with our worldwide borders closed and the frequent opening and shutting of Western Australia’s and different states’ home borders, we’re nonetheless averaging round 85 per cent occupancy throughout our portfolio of properties and costs stay largely unchanged. 

The robust demand was a lure for buyers, with Ms McLean saying it was nonetheless useful to checklist a property on a short-stay web site even when a decent conventional rental market was delivering excessive yields. 

“None of our properties would have been more profitable as a long term rental,” she stated. 

“Clients obtain a greater return on funding in comparison with the normal long run leasing mannequin, even after the prices related to short-stay leasing, reminiscent of utilities, Wi-Fi etcetera. 

“Aside from the upper returns, in all probability the second motivating issue for having your property as a short-stay is the way in which the property is managed and maintained.  

“On average our properties are inspected and cleaned four times per month, which over a six-month period would be 24 times, compared to twice if the property was leased long term, so for clients who want peace of mind knowing their property will be looked after, short stay is a no brainer.” 

“Short-stay also allows more flexibility in a time of uncertainty, with owners having greater control over, and access to, their property should their situation change unexpectedly.” 

Mr Karshagen stated that in locations free from restrictions, Stayz was seeing markets promote out a lot sooner than traditional. 

“Pent up demand, vaccinations and the desire to reunite with loved ones has caused families to book earlier than ever, with many hosts offering discounts for week-long or month-long stays,” he stated. 

“To make up for lost time, travellers are finally using their full holiday leave allocation and taking advantage of more flexible working conditions with ‘flexcations’ – a longer stay mixing work and play.” 

This is leading to longer journeys, in addition to a robust improve in vacation rental demand quarter-over-quarter, he stated.  

“While travellers are booking more holidays of at least seven nights at Stayz holiday rental homes, the largest growth in Australia compared to pre-COVID levels is still between three to six nights.” 

Investors with bigger premises are seemingly greatest positioned to capitalise on the frenzy for short-stay accommodation. 

“When it involves our high locations, 95 per cent of the income is generated by two or extra bed room properties. 

“Our top revenue driving areas often have the same thing in common — leisure destinations within an easy drive from urban cities typically catering to families looking for larger holiday homes that are easily accessible.” 

Investors are additionally urged to have a full vary of services and options that attraction to a affluent, mature {and professional} demographic. 

“Our travellers are sometimes prosperous and family-orientated, with 71 per cent aged above 35 and 50 per cent having a family revenue above $140,000, so ensuring there’s all of the facilities of dwelling — a number of bedrooms, Wi-Fi and on-demand leisure providers, totally kitted kitchens etcetera — are going to supply the best attraction,” Mr Karshagen stated.


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